brand image |
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the current view of the customers about a brand |
advertising campaign |
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planned advertisement to promote a product or service so that people buy it or use it |
glossy magazines |
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a magazine printed on shiny, high-quality paper, containing a lot of colour photographs (usually about famous people, fashion, and beauty) |
on special offer |
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available for sale at a lower price |
marketing agency |
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a service that helps companies with the planning, design, communication and price of the product |
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keen as mustard |
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Very excited about smth |
Hungry as a hunter |
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Very hungry |
as heavy as lead |
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too much heavy |
hot as fire |
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very hot weather or temperature |
large as life |
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You meet someone surprisingly |
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honesty |
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the act or quality of telling truth |
value |
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to consider something important |
communication |
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the act of exchanging information with another person |
effective |
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achieving goals or completing tasks well |
ethics |
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beliefs about morality |
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applicant |
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someone who seeks a job |
candidate |
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a person who is qualified for a job |
leadership |
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the skill of managing people |
team player |
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someone, who works well with others |
skill set |
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a list of abilities or qualifications |
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give up |
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сдаваться, бросать |
give in |
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уступить, поддаться |
give out |
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объявлять, раздавать, заканчиваться |
give off |
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испускать, издавать |
give over |
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бросать, перестать (в смысле раздражения) |
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On the 23rd of December |
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an expedition almost reached the Antarctic after two months at sea. |
Although it was summer there and there were 24 hours of sunshine, |
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it was still freezing and there were huge icebergs everywhere. |
One of their tasks was to check the numbers, movement and feeding behaviour |
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of the penguin colonies. |
They had to be very careful |
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so that no penguin is hurt. |
On the 24th of December |
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the expedition members sang Christmas carols to the penguins. |
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A slow and heavy step, which had been heard upon the stairs |
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and in the corridor, paused immediately outside the door. |
A very tall man entered, |
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with the chest and limbs of a Hercules. |
His dress was rich with a richness |
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which would in England, be considered bad taste. |
He was wearing a double-breasted coat |
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with fur-trimmed collar. |
He had a thick moustache and a straight chin suggesting strong determination, |
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but a black mask hid the upper part of his face. |
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In any book, cartoon or film we all love to see the heroes |
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defeat the villains, save the world, win the girl and live happily ever after. |
Saruman, from The Lord of the Rings, |
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is an all-time favourite villain. |
He is a tall wizard |
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with a long white beard and cold dark eyes. |
He wears a long white robe |
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and carries a magic staff. |
Once he was a good wizard but the power of a magic ring has made him evil and greedy |
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and now he wants to rule the world. |
3. Youth market trend analysts says |
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there is no single strategy. |
4. Marketers must offer students something |
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that adds to their lives. |
5. It's not enough to simply sponsor a music tour: |
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they have to make the event happen. |
1. The student market in the UK |
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is estimated to be worth 13 billion pounds of spending power a year. |
2. Marketers are desperate to get students' attention |
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before they turn into high-earning graduates. |
1. Prices have fallen in the food business because of |
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advances in food production and distribution technology. |
2. Consumers have benefited |
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greatly from those advances. |
3. Spending on food compared with other goods has fallen |
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for many years, and continues to drop. |
4. Supermarkets have helped push down prices |
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mainly because of their scale. |
5. And their size allows |
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them to buy in bulk. |
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