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1. Prices have fallen in the food business because of
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[ 1 praisiz hæv 'fɔ:lən in ðe fu:d 'biznis bi:'kɔ:z əv ]
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advances in food production and distribution technology.
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2. Consumers have benefited
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[ 2 kən'sju:məz hæv 'benifitɪd ]
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greatly from those advances.
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3. Spending on food compared with other goods has fallen
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[ 3 spendɪŋ ɔn fu:d kəm'peərd wið 'ʌðə gudz haz 'fɔ:lən ]
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for many years, and continues to drop.
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4. Supermarkets have helped push down prices
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[ 4 'sju:pə,mɑ:kits hæv helpt puʃ daun praisiz ]
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mainly because of their scale.
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5. And their size allows
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[ 5 ənd ðɛə saiz ə'lauz ]
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them to buy in bulk.
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6. As a result, some producers have had
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[ 6 əz ə ri'zʌlt sʌm prə'dju:səz hæv hæd ]
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to make cuts.
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7. These cuts help keep costs down,
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[ 7 ði:z kʌts help ki:p kɒsts daun ]
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and the price of food stays low.
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8. Cheap food may
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[ 8 ʧi:p fu:d mei ]
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encourage people to eat more.
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9. Food companies certainly think that giving people
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[ 9 fu:d 'kʌmpəniz 'sə:tnli θiŋk ðæt givɪŋ pi:pl ]
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more food for their money makes them buy more.
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10. That is why portions have got
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[ 10 ðæt iz wai pɔ:ʃnz hæv gɔt ]
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larger and larger.
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11. Now companies are under pressure to stop
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[ 11 nau 'kʌmpəniz ɑ: 'ʌndə 'preʃə tu: stɔp ]
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selling bigger portions for less money.
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12. But it is hard
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[ 12 bʌt it iz hɑ:d ]
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to change the trend.
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