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3. Youth market trend analysts says
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[ 3 ju:θ 'mɑ:kit trend 'ænəlists seiz ]
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there is no single strategy.
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4. Marketers must offer students something
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[ 4 'mɑ:kits mʌst 'ɔfə 'stju:dənts 'sʌmθiŋ ]
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that adds to their lives.
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5. It's not enough to simply sponsor a music tour:
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[ 5 it'z nɔt i'nʌf tu: 'simpli 'spɔnsə ə 'mju:zik tuə ]
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they have to make the event happen.
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1. The student market in the UK
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[ 1 ðe 'stju:dənt 'mɑ:kit in ðe ʌk ]
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is estimated to be worth 13 billion pounds of spending power a year.
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2. Marketers are desperate to get students' attention
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[ 2 'mɑ:kits ɑ: 'despərit tu: get stju:dents' ə'tenʃn ]
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before they turn into high-earning graduates.
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6. Offering students help with their education and careers
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[ 6 'ɔfəriŋ 'stju:dənts help wið ðɛə ,edju:'keiʃn ənd kə'riəz ]
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is an effective marketing method.
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7. Red Bull, a successful energy drinks brand,
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[ 7 red bul ə sək'sesful 'enəʤi driŋks brænd ]
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uses what it calls 'energy teams' on university campuses.
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8. The students offer samples
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[ 8 ðe 'stju:dənts 'ɔfə sæmplz ]
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and give information about the product benefits.
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9. It's extremely important that
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[ 9 it'z ik'stri:mli im'pɔ:tənt ðæt ]
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it's a student doing this and not a company sales rep.
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10. Having an insider on campus
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[ 10 hævɪŋ æn 'in'saidə ɔn 'kæmpəs ]
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can help marketers understand student life.
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