1. Prices have fallen in the food business because of |
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advances in food production and distribution technology. |
2. Consumers have benefited |
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greatly from those advances. |
3. Spending on food compared with other goods has fallen |
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for many years, and continues to drop. |
4. Supermarkets have helped push down prices |
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mainly because of their scale. |
5. And their size allows |
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them to buy in bulk. |
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3. Youth market trend analysts says |
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there is no single strategy. |
4. Marketers must offer students something |
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that adds to their lives. |
5. It's not enough to simply sponsor a music tour: |
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they have to make the event happen. |
1. The student market in the UK |
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is estimated to be worth 13 billion pounds of spending power a year. |
2. Marketers are desperate to get students' attention |
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before they turn into high-earning graduates. |
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In any book, cartoon or film we all love to see the heroes |
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defeat the villains, save the world, win the girl and live happily ever after. |
Saruman, from The Lord of the Rings, |
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is an all-time favourite villain. |
He is a tall wizard |
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with a long white beard and cold dark eyes. |
He wears a long white robe |
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and carries a magic staff. |
Once he was a good wizard but the power of a magic ring has made him evil and greedy |
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and now he wants to rule the world. |
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On the 23rd of December |
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an expedition almost reached the Antarctic after two months at sea. |
Although it was summer there and there were 24 hours of sunshine, |
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it was still freezing and there were huge icebergs everywhere. |
One of their tasks was to check the numbers, movement and feeding behaviour |
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of the penguin colonies. |
They had to be very careful |
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so that no penguin is hurt. |
On the 24th of December |
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the expedition members sang Christmas carols to the penguins. |
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An haute couture dress can cost more |
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than $100,000. |
Not surprisingly, there are no more |
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than 2,000 haute couture customers in the world. |
The commercial point is that haute couture |
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is the fashion house's loss leader. |
It creates the image |
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of the brand. |
Fashion shows may be expensive, but the publicity they generate works out cheaper and more effective |
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than spending $80,000 a page on advertisements in the glossy fashion magazines. |
On the 23rd of December |
→ |
an expedition almost reached the Antarctic after two months at sea. |
Although it was summer there and there were 24 hours of sunshine, |
→ |
it was still freezing and there were huge icebergs everywhere. |
One of their tasks was to check the numbers, movement and feeding behaviour |
→ |
of the penguin colonies. |
They had to be very careful |
→ |
so that no penguin is hurt. |
On the 24th of December |
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the expedition members sang Christmas carols to the penguins. |
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The Bognor Birdman Competition takes place |
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in Bognor Regis in May. |
Competitors build strange homemade flying machines |
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or wear unusual costumes and try to 'fly' off the pier. |
The person who flies the furthest |
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wins a large cash prize. |
Many of the fliers take part |
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to raise money for charity. |
As many as 40,000 spectators |
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watch this competition every year. |
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Do you love to go shopping, |
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but seem to spend all your hard-earned cash on just one or two items? |
If so, why not consider hunting around |
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for cheaper, second-hand options? |
With a little time and patience, |
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it's possible to find some great bargains. |
People bring unwanted things |
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that they dig out of their attics and garages to a car boot sale. |
There, in a large car park or on a school playing field, |
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they sell them or swap them with other traders for something else. |
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rose/o |
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rosy |
alb/o, albin/o |
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white |
chlor/o |
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green |
cirrh/o |
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orange-yellow |
cyan/o |
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blue |
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cohesive |
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one system, a whole thing |
coherent |
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understandable, connected, proper |
to level |
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make smth the same level |
a far cry from |
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to differ from smth very much |
a stroll, to stroll |
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a relaxed walk |
|