Слово или фраза |
Транскрипция |
Перевод |
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a house hold name
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[ ə haus həuld neim ]
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The popular and wellknown brand
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a loss lider
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The product for a reduced price
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price premium
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[ prais 'pri:mjəm ]
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The additive to the price
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an itinerary
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The program for persone who has just arrived
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a subsidiary
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[ ə səb'sidjəri ]
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The branch of some big company
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a labour cost
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[ ə 'leibə kɔst ]
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The costs (expenses) for wages
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a reduction
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[ ə ri'dʌkʃən ]
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The dismissal from work
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a down payment
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[ ə daun 'peimənt ]
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The first payment
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an output
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[ æn 'autput ]
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The release of goods
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to map something out
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[ tu: mæp 'sʌmθiŋ aut ]
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to plan something
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to break into a market
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[ tu: breik 'intu ə 'mɑ:kit ]
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to enter on the new market
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to target a new regiouns
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to aim at the new markets
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a chief player
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[ ə ʧi:f 'pleiə ]
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The basic player in the market
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to keep prices down
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[ tu: ki:p praisiz daun ]
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to hold the prices on a low level
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to rebrand
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to change a brand
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to turnround
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to change a policy
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a software
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[ ə 'sɔ:ftweər ]
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The system of computer maintenance
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an in-house training
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[ æn in-haus 'treiniŋ ]
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The training in the company
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hands-on
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[ hændz-ɔn ]
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practical
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a bulk
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[ ə bʌlk ]
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The considerable quantity, wholesale
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