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Unit 10 Make it cheaper and cheaper (пересказ)

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1. Prices have fallen in the food business
[ 1 praisiz hæv 'fɔ:lən in ðe fu:d 'biznis ]
because of advances in food production and distribution technology.
2. Consumers have benefited greatly
[ 2 kən'sju:məz hæv 'benifitɪd greitli ]
from those advances.
3. People who predicted
[ 3 pi:pl hu: pri'diktid ]
that the world would run out of food were wrong.
4. We are producing more and more food
[ 4 wi: ɑ: prə'dju:sɪŋ mɔ: ənd mɔ: fu:d ]
with less and less capital.
5. Food is therefore more plentiful and cheaper
[ 5 fu:d iz 'ðɛəfɔ: mɔ: plentaɪfʌl ənd 'tʃi:pər ]
that it has ever been.
6. Spending on food compared with other goods has fallen for many years,
 
and continues to drop.
7. Supermarkets have helped push down prices
[ 7 'sju:pə,mɑ:kits hæv helpt puʃ daun praisiz ]
mainly because of their scale.
8. As supermarkets get bigger,
[ 8 əz 'sju:pə,mɑ:kits get 'bɪgər ]
the prices get lower.
9. Huge retail companies have tremendous power
[ 9 hju:ʤ n'ri:teil 'kʌmpəniz hæv tri'mendəs 'pauə ]
and they can put pressure on producers to cut their margins.
10. Cheap food may encourage people
[ 10 ʧi:p fu:d mei in'kʌriʤ pi:pl ]
to eat more.
11. Food companies certainly think that giving people more food for their money
 
makes them buy more.
12. Giving people bigger portions is an easy way of making them feel
 
they have got a better deal.
13. That is why portions
[ 13 ðæt iz wai pɔ:ʃnz ]
have got larger and larger.
14. Now companies are under pressure
[ 14 nau 'kʌmpəniz ɑ: 'ʌndə 'preʃə ]
to stop selling bigger portions for less money.
15. But it is hard
[ 15 bʌt it iz hɑ:d ]
to change the trend.
 
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