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PROFESSOR: So I want to begin
today by continuing at the
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point where we left off the
in the previous lecture.
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Which was to talk about, in the
context of Jonathan Shay's
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work, Achilles In Vietnam, the
costs that seem to arise when
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people find themselves through
circumstance engaging in
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behavior that they, on
reflection, believe to be
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immoral or unjust.
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So in 1961, in newspapers
throughout the New Haven area,
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the following advertisement
appeared.
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It said, "Public announcement.
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We will pay you $4"--
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that was quite a bit of money
at that time-- "$4 for one
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hour of your time.
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Persons needed for
study of memory.
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We will pay $500 New Haven
men to help us complete a
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scientific study of memory
and learning.
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The study is being done
at Yale University.
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Each person who participates
will be will be paid $4, plus
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$0.50 in carfare, for
approximately one hour's time.
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We need you only for
that one hour.
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There no further obligations.
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You may choose the time that
you would like to come,
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evenings, and weekends, or
weekdays." And then the ad
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continued by saying that "no
special training, education,
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or experience was needed,"
that they wanted "factory
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workers, city employees,
laborers, barbers,
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businessmen, clerks,
professional people, telephone
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workers, construction workers,
salespeople, white collar
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workers, and others."
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So when people answered this
advertisement, they were
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invited to come to a building
whose exterior should be
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familiar to you.
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The building was
Linsley-Chittenden Hall.
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And when they walked into that
building, they encountered the
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study of a gentleman who
looked like this.
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The advertisement that I've just
shown you is, of course,
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the advertisement recruiting
subject to participate in the
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famous Milgram study.
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So the participants filled out
the coupon at the bottom of
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the ad and came to laboratory
in what is now
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Linsley-Chittenden Hall.
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The configuration of the
building was different then,
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but the facade was grand,
and the lab was elegant.
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When subjects entered the lab,
they were told that they would
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be participating in a study of
learning and memory, and they
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were told that there were two
roles that they might play.
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They might be the teacher, or
they might be the learner.
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But as a matter of fact, when
they drew the folded pieces of
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paper, both of them said
"teacher," and the other
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subject, who was apparently
participating in this study,
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