00:00:14
Four years ago,
today exactly, actually,
00:00:17
I started a fashion blog
called "Style Rookie."
00:00:20
Last September
of 2011,
00:00:22
I started an online magazine
for teenage girls
00:00:25
called "Rookiemag.com."
00:00:28
My name's Tavi Gevinson,
and...the title
00:00:33
of my talk is,
"Still Figuring It Out."
00:00:35
And the MS Paint quality
of my slides
00:00:37
was a total creative
decision in keeping
00:00:39
with today's theme,
and has nothing to do
00:00:41
with my inability
to use PowerPoint.
00:00:46
So I edit the site
for teenage girls.
00:00:49
I'm a feminist,
I am kind of
00:00:51
a pop culture nerd,
and I think a lot
00:00:53
about what makes a strong
female character.
00:00:56
Movies and TV shows;
these things have influenced
00:00:59
my own web sites.
00:01:02
So, I think the question
of what makes
00:01:04
a strong female character
often goes misinterpreted,
00:01:07
and instead we get these
two dimensional super women
00:01:10
who maybe have one quality
that's played up a lot
00:01:14
like, you know,
a Catwoman type,
00:01:16
or she, like, plays her
sexuality up a lot,
00:01:20
and it's seen
as power.
00:01:21
But they're not strong
characters who happen
00:01:24
to be female,
they're completely flat,
00:01:27
and they're basically
cardboard characters.
00:01:29
The problem with this
is that then people
00:01:31
expect women to be that
easy to understand,
00:01:35
and women are mad
at themselves
00:01:37
for not being
that simple.
00:01:38
When in actuality,
women are complicated.
00:01:41
Women are multi-faceted.
00:01:43
Not because women
are crazy,
00:01:45
but because people
are crazy,
00:01:46
and women happen
to be people.
00:01:50
So, the flaws
are the key.
00:01:52
I'm not the first person
to say this.
00:01:54
What makes a strong
female character
00:01:56
is a character who
has weaknesses,
00:01:59
who has flaws,
who is maybe not
00:02:02
immediately likeable,
but eventually relatable.
00:02:06
I don't like to acknowledge
a problem without also
00:02:08
acknowledging those
who work to fix it.
00:02:10
So, just wanted to acknowledge
shows like Mad Men,
00:02:13
movies like Bridesmaids,
whose female characters,
00:02:16
or protagonists,
are all complex,
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