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Song: "I'm a Barbie doll, I live in the world, Barbie"
00:00:04
I recently spent some time watching afternoon "children's" shows on channels Nikeldeon and Cartoon Network, and ... Here's what I found:
00:00:09
"Nerf's N-Strike arsenal has specialized blaster for any mission!"
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"Ever childhood" pets. For great fun with fashion! "
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"Mud dirt - we do not care! These trucks can go almost anywhere "
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"... With Barbie dolls are out for a walk. Our great jeep machine glam! "
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My God, what's happening here?
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It is clear that for many years I am not in a hurry after school to get home to watch cartoons, but
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I'm just amazed at how these advertisements targeted differently for boys and girls.
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Have they changed or just have not paid attention before?
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Messages that are in these commercials are very restrictive and
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severely limit the development of boys and girls in different ways.
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These paintings actively demonstrating that boys and girls have different social roles and skills
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who are deeply based on sexist (gender-different) stereotypes
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Let's look more extra features to ad directly targeted towards boys.
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"In the battle we are. Get ready for an attack. Shoot! "
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"Who will win? Who will win? Hurray! "
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"Battery - loaded! Three in one laser - ready for action! "
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"Revolver - Ready. Blaster-gun! "
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"G-Eye-Joe: always ready for action! You ready? "
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"Defend the castle! Imaginx Adventures. "
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Boys have power and can and destroy everything.
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These ads aimed at boys value competition, taking control
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vlastnost, conquer and command.
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These values restrict the opportunities for boys to express themselves emotionally.
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I have not seen the commercial where guys take care and pay attention to something or someone.
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They are limited to examples of how to react to problems and how to solve conflicts.
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These messages teach them to struggle to compete and be aggressive.
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Moreover, there are several messages embedded in these ads. Let's see them:
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"Build a unique cave for Batman!"
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"You can build a massive submarine Neptune!"
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"Build and customize your jeep truck with countless parts!"
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"You decide how much firepower to arm ships - Built battalion and led him to victory!"
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These ads encourage boys to build new worlds, use your imagination and think creatively.
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They are actively engaged in design and construction.
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These skills build foundation for meaningful and creative life and future career.
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Confidence that these actions created by art and design
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something that is almost completely lacking in advertisements for girls toys.
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"Liv's friends have great hair!"
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"I can do magic snow"
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"Change the color, change the style, add gel and watch shines!"
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"Easy way to make great cakes! Make a cake in the microwave for 30 seconds! "
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"... See the princess-bride in a beautiful dress, a light ring and everything ..."
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"I and GoGo walk, go to the center!"
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"The living baby and so real that you can not eat!" >
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"And then you really find something in diapers and"
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So girls can play with sparkly glitter to bake cakes and changing diapers soil themselves.
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how interesting.
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Advertisements aimed at girls often based around watching babies, cooking and other home care
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popularity, image and outer beauty.
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