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How to Vlog: From the Vlogbrothers

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Good morning, John.
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today I want to do something a little different that might not be appealing to everyone. I'm
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going to make a video about making videos. And of course, if you don't care about making
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videos, I'm going to do my best to make it entertaining nonetheless.
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Ok, first let's talk about what I'm not going to do, I'm not going to talk about your equipment.
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I don't care what kind of camera you have! I don't care what kind of computer you have
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or what kind of software you have! This is not about that! I believe that skill is honed
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by lack, and there's no reason to have a sword made of Valyrian steel if you're just learning
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how to wield a knife . So let us talk first about what's actually important, which is
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how to look and sound.
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Important Thing: The Rule of Thirds. Divide your screen into thirds this way and this
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way. One of the interesting things about vlogging is that early on both the eyes and the mouth
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were falling on those lines, but now that screens have gotten a little bit bigger, generally
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it's just the eyes that are falling on the line, because the eyesónot the mouthóactually
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are the most important element of your frame! I think that says something fundamental about
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human nature. I'm just not sure what it is.
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Now, how you sound. Imagine for a moment me going downstairs and talking to my wife the
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way that I talk while I'm vlogging. That does not happen! This is not my normal talking
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voice. Surprise, surprise! The way that I imagine it is that I am on a gigantic stage,
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and there is one person in the audience, and I'm talking to that one person, but I can't
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talk to them like a normal person 'cause I'm on a gigantic stage!
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Now this is obviously a difficult thing to hone; you're not going to get your vlogging
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voice immediately. Watch early vlogbrothers videos and see that we sucked too when we
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started. It's nice for me that the one person in the audience is generallyóor at least
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started out beingómy brother. So I knew how to talk to my brother; I knew what would make
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him happy. Now that one person has changed, and it's kind of an amalgam of all of Nerdfighteria.
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It's just each of you individually I'm trying to imagine all at once; it's very strange.
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Now moving on, there's Don't Forget To Be Awesome, which is one of the most important
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rules in life, but there's also, for vlogging, another one: Don't Forget To Be Interesting.
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I even write out scripts sometimes, so that I make sure that what I'm saying...isn't dull
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as hell. I wrote a script for this video; I'm going to post that script on my Tumblr
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so you can see the difference between the script and what actually gets made into the
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video.
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Also never forget that even the best audience, there will be parts of it that will have a
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very short attention span, and you will have to pander to those people. But honestly, it's
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fun, and I truly believe that pandering to those people actually makes your video better.
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There's a lot of ways to keep things interesting, you could move around, put some video over
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your voice. You could use props; awesome, funny hats. Go outside! You can sing, you
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can sing songs. You can speed things up, or you can slow things down. Use filters, and
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you can use puppets. A lot of times people ask me how I get ideas for videos, but really
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it's not about having ideas for videos; that's easy. Mostly I'm trying to figure out how
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to make those ideas interesting.
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Another very important rule: Silence...is extremely powerful! Use it very sparingly.
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If you watch one of my videos you will notice that there are very few moments that do not
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have sound in them, and that is especially true of the space around jumpcuts. Any silence
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around a jumpcut is bad bad bad bad, BAD!
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Another important rule: Do not be afraid...to try! I know that failing at something stings
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a lot less...if you didn't really try hard, but, it's also much more likely.
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And finally, let's talk about editingóno we're not going to do that because that would
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take forever, so instead I am literally going to post a screen capture of me editing this
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