00:00:15
Zeraim Gedera is
00:00:17
a vegetable seed company
that was acquired by Syngenta.
00:00:21
We are specializing
on vegetable seeds, to find
00:00:25
better solution for growers.
00:00:27
So this is our innovative product:
seedless pepper,
00:00:30
the first product in the world.
00:00:33
Pepper without seeds.
00:00:35
It's absolutely sweet.
It's not a spicy pepper.
00:00:38
It's a sweet pepper,
00:00:39
it's a great pride for us
that it comes out of Israel.
00:00:42
Hishtil is a nursery, or actually
A conglomerate of nurseries,
00:00:47
which are specializing in
production of the young plants
00:00:50
for vegetable production
in the fields.
00:00:53
In short, we shorten
industrialized production
00:00:57
of plants from seeds.
00:00:59
Altogether we produce over
one billion plants a year.
00:01:05
My name is Benito Juarez,
00:01:07
and I represent the
company Origene Seeds,
00:01:12
who is a company
based in Israel.
00:01:14
The objective of our company
is the genetic improvement
00:01:18
of cucurbit crops.
00:01:20
Watermelons, squash, melons
and cucumbers.
00:01:24
We use traditional breeding
methodology, but also
00:01:28
high technology like
molecular markers.
00:01:31
We have always the interest
of the farmers in mind.
00:01:35
Phenom- Networks is
a plant breeding system.
00:01:39
It's a data management
00:01:41
for statistical analysis
00:01:43
of plant breeding
of any tablet.
00:01:46
And you move in the field,
00:01:48
you view information
about the plots.
00:01:51
We have also dedicated algorithm
that can help the breeder
00:01:55
select crosses, select
parental lines to cross,
00:01:59
to produce better hybrids.
00:02:02
Our company produces
and markets bumble bees
00:02:06
for crop pollination,
00:02:08
beneficial insects and mice for
biological control of pest
00:02:13
in different crops.
00:02:16
It's not a product
launch and forget.
00:02:19
We need to advise our
customers and provide them
00:02:22
with excellent
after-sale services.
00:02:26
Special breeding of
high impact food crops,
00:02:30
as well as energy crops,
00:02:32
using special technology that's
called EP. Enhanced Ploidy.
00:02:37
This technology is
None-GMO technology,
00:02:39
but it improves productivity
of such growth by 10 percent.
00:02:43
Wheat, we developed recently
that improves productivity
00:02:48
by 30-40 percent.
00:02:50
Grape seeds, rice,
00:02:53
and also energy crops, such
caster sugar cane and so on.
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